when it comes to sales, Target -which is one of the most important retail stores in America- is getting ready for a successful holiday. They had a rough time after the data problem they had. Thus, the brand struggled with a lot of financial issues which made them lower their service quality. However, this year, target holiday hours will be 24/7. This is due to the fact that they expect a huge number of people to be visiting the store this December.
For those who didn’t find out, last year, up to 100 million of people had their personal information and credit card data stolen due to a technology problem and a virtual attack of hackers. This attack happened during November- December, which is the most important time of the year for the well-known retail store. Of course, shoppers were not satisfied and this leads to an awful decrease of the sales of the year.
But, as Brian Cornell, Target’s CEO explained, they worked hard to solve this problem and make sure that it never happens again and, little by little, more shoppers are going back to its store and recovering its trust on the brand. So, this season, they expect a lot more shoppers than they had last year.